FOR MARKETING TEAMS

Influence the Right Physicians. Accelerate Device Adoption.

Marketing teams are responsible for more than campaigns. They’re responsible for building markets. ClearSight helps identify the physicians, KOLs, faculty, training programs, and emerging specialists that will shape adoption, so every marketing investment reaches the people who matter most.

Know More Than Who to Call. Know Why They'll Buy.
MARKETING PLAYBOOK

Smarter Investment. Stronger Markets.

Three proven plays to identify, engage, and measure the people and programs that drive adoption.

PLAY 1

Build Markets Before Your Competitors

Use ClearSight intelligence to identify the physicians, faculty, and training programs that will shape tomorrow’s market.

Emerging Specialist
142
Emerging Physicians
38
Future KOLs
27
Residency & Fellowship Affiliations
Influence Network
142
Influential Physicians
38
Emerging KOLs
27
Training Programs
Key Connections
Cleveland Clinic Fellowship
Faculty connection
FACULTY
ACC Speaker
KOL engagement
KOL
Research Collaboration
Active partnership
RESEARCH
Programs of Influence
#1
Cleveland Clinic
Interventional Cardiology
#2
University of Michigan
Interventional Cardiology
#3
Columbia University
Interventional Cardiology
PLAY 2

Invest Where Adoption Begins

Focus every marketing dollar on the physicians, educational programs, and markets with the greatest potential to accelerate product adoption.

Launch Opportunity
Structural Heart
HIGH OPPORTUNITY
Opportunity Score
92
YOY Growth
+18%
Total TAM
$2.7B
Top Target Markets
Dallas, TX
High opportunity
94
Chicago, IL
High opportunity
89
Boston, MA
Growing adoption
87
Atlanta, GA
Underserved
85
Strategic Targets
142
Target Physicians
27
Training Programs
89
Faculty Educators
11
Fellowship Programs
PLAY 3

Measure What Drives Adoption

Understand how physician engagement, education, and market development influence long-term commercial success.

Adoption Metrics
+24%
Target Physician Engagement
+31%
Program Coverage
+18%
Market Growth
Adoption Over Time
Target Markets
National Average
+24%
Drivers of Adoption
KOL Engagement
↑ +32%
Educational Programs
↑ +28%
Emerging Specialists
↑ +26%
Research Activity
↑ +21%
ROI & Impact
Faster Market Development
Higher Share of Voice
Stronger Commercial Outcomes

Every Market Has a Story Before It Becomes a Sale

Successful marketing starts long before the first sales conversation. ClearSight connects physicians, faculty, training programs, research activity, clinical adoption, and sites of care into one complete market view, helping marketing teams invest earlier, prioritize smarter, and demonstrate commercial impact.

Every Customer Has a Story Before They Become Your Customer.

Build Stronger Markets Before Your Competitors Do.

See how ClearSight helps marketing teams identify influential physicians, prioritize investments, and accelerate product adoption.